THE SMS packs -Way more than just Marketing Strategies!!

Talk of communication and networking what does comes to your mind ?? Facebook,Twitter,Orkut..Ya I completely agree these are the trendsetters but how much of our country's population is actually reaping the benefits of it..For a country such as India where hardly 25-30% of the people have access to Internet..Social networking is just way beyond imagination..Moreover everyone cant be surfing the net 24*7 , the problem can either be the connectivity or the affordability.However there's a simpler way of staying in touch text anytime,anywhere..And all thanks to the Mobile operators - Days where a SMS cost Rs 1-1.50 have become a thing of the past..Packs offering unlimited smses at just about 50 bucks a month have brought a new dimension to the concept of staying in touch..

For us staying in colleges where Fb,Orkut is banned in hostels, the easiest way to know whats happening miles apart with your buddy is the texts..Calls may be an alternative but you cant be sure that the person at other is available at that point of time..So why wait rather just simply sms!!! People would argue that feelings cant be expressed in words, to them I would say the magic of commas,semi colons transformed into innovative smileys is no short of the real fun :) :P :D Got it?? :| :0 Hadn't it been these packs CID and Rajni jokes wouldn't have surfaced..Nice way for the lame characters of a never ending Indian Soap to get into any short of the limelight..Funny but now every door reminds me of DAYA and there's nothing in the world RAJINI cant do.Believe it or not!! India Today and CNN-IBN carried special section on these jokes..This would have been ever in the weirdest dreams of the companies who started these schemes :P

The more I think about this the more I get amazed!!Have you heard of the movie SIRF TUM?? Any clues?? Apart from having the stunning Sushmita Sen, It was based on love without seeing each other..Haan strange and Impossible is what you are thinking now..But one of my sweet friends all thanks to the VODAFONE 66 pack & NOKIA MUSIC Express found out the love of his life..Ya,its true!! Never he had guessed a journey which started with updating World Cup Football scores would turn into such a memorable one..They came to know each other through a common friend and the Love for the Game and about 200 texts which they xchanged daily led to cupids falling in love ..And finally they met each after 5 months on the lovely beaches..It doesn't mean it would happen to us all..But no Marketing analyst in the world would ever imagine such an impact of the scheme..

As far I am concerned I have found a support system all thanks to this !! For an introvert such as me this has been a blessing in disguise..I find it impossible to talk on phone over 3 minutes, be it the awkwardness or simply the pace at which I utter words making it impossible for the listener to pick up!! However with the texting becoming so affordable,my fingers hardly miss a beat of the keypad,be it the library,classrooms or the lonely journeys I just don't miss the fun with any of my mates(As the Aussies call it :P). Technology has an impact on us in many ways,I can bet the smses and the affordability which they carry along have never had an direct impact on the masses especially the youth..

( I would dedicate this piece of writing to arguably my best buddy without whose Good Mrning I never begin a day,whose warmth,care and friendship is something I cherish the most and has helped me live some of the happiest moments of life..Whose texts just sway my mood to the zenith of joy and it feels that your right in front of my eyes helping me in every step I take..These past 6 months have added a new dimension to our friendship and never can we see each other in any discomfort..And every time I think of you I get a nice topic worth writing :-) )